OUR WAY OF LIFE IS NOT
GUARANTEED.
Fewer people hunt, fish, and live close to the land today than ever before.
The outdoor industry is often misunderstood—or worse, ignored—by those who’ve never set foot in a treestand or launched a boat before sunrise.
Outdoorsmen don’t make it easy either. We’re a private, independent bunch. We have strong opinions, but we don’t usually share them in public forums.
That silence leaves a gap. And in that gap, policy gets written, products get launched, and decisions get made without a true understanding of the culture that holds this industry together.
SCOUT helps close that gap.
By connecting individual voices, stories, and experiences, we turn scattered data points into tangible insights. Insights that state agencies, outdoor brands, and even non-participants can use to better understand our culture.
OUR CULTURE MATTERS.
The outdoor industry isn’t just built on products. It’s built on people.
Camps, clubs, family rituals, and local traditions drive what succeeds or fades. Brands that understand the culture move with it. Those that don’t, get left behind.
SIGNS & SIGNALS
Sometimes you need to know what’s happening across the ridge, down the valley, and around the next river bend.
TREND REPORTS
Regular check-ins on where participation, buying behavior, and cultural momentum are heading so you can see the shift as it happens.
CASE STUDIES
Deep dives into specific brand challenges and outcomes, tracing how decisions were made and what lessons can be applied to the rest of the industry.
FIELD UPDATES
Quick, in-season updates from our panel. Harvest reports, gear chatter, and other small signs that tell you how things are going out in the field.