WE HELP OUTDOOR BRANDS GET BETTER ANSWERS.
A consumer research panel built by and for the outdoor industry.
Many outdoor brands are built on personal experience and a gut feeling.
That works—until it doesn’t.
When sales slip, when competitors are hot on your heels, or when outdoor traditions shift with the wind, you need more than instincts.
The SCOUT insights platform connects you with verified outdoorsmen ready to tell you what’s working, what’s changing, and what they’re looking for next.
HOW IS AI IMPACTING THE OUTDOOR INDUSTRY?
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DO CONSUMERS EVEN KNOW WE EXIST?
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WHY ARE OUR SALES SLOWING?
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WHAT'S OUR NEXT PRODUCT INNOVATION?
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HOW IS AI IMPACTING THE OUTDOOR INDUSTRY? 〰️ DO CONSUMERS EVEN KNOW WE EXIST? 〰️ WHY ARE OUR SALES SLOWING? 〰️ WHAT'S OUR NEXT PRODUCT INNOVATION? 〰️
NOT ALL RESEARCH IS CREATED EQUAL.
Most research firms collect opinions.
We collect truths.
We’re not interested in surface-level surveys from influencers and coupon-chasers. SCOUT is built around people with dirt under their nails and tags in their pocket.
PURCHASE JOURNEY MAPPING
What’s stopping them? What’s driving them?Understanding why your customer buys (or doesn’t) is where most questions begin.
Where are customers getting caught up?
What triggers their initial interest?
How long is their decision cycle?
Do they prefer buying direct or through a retailer?
Where are customers researching before they buy?
BRAND PERCEPTION & SENTIMENT
How do people actually talk about you when you’re not in the room? You may not love the answers you get back, but this is your true reputation in the wild.
How do consumers describe our brand to others?
Are we seen as authentic, premium, or cheap?
What’s keeping someone loyal to our brand?
Are we trustworthy? Relevant? Forgotten?
What other brands are in the same conversation?
CATEGORY & CULTURAL SHIFTS
The outdoors isn’t static. What mattered to one generation doesn’t always stick with the next. Track the shifts in real-time to stay ahead of the curve.
What outdoor traditions are you holding onto?
How has technology impacted your experience?
Have you tagged your target buck yet this season?
How do you see politics shaping the outdoors?
Is land and water access getting better or worse?
LET’S GET STARTED.
No pressure. No pitch deck.
When you’re ready to get better answers, fill out the form to continue the conversation.